PRESS AND PRESS KIT

Proper Cloth is in the news! Whether its for our innovation technology, or great shirts, people are talking about us. If YOU are in the press, you can download our press kit here.

August, 2011 - GQ

For the guy who likes options (and lots of them), there's no better online-based choice than Proper Cloth. Startup-obsessed founder Seph Skerritt is producing fantastic mens shirts, remotely of course, from a small shared office space just south of Union Square... (read more)

August, 2011 - WWD

Seph Skerritt, founder of propercloth.com, which enables customers to design and purchase custom tailored dress shirts online, is currently in residence at Dogpatch’s New York site. His firm was launched in October 2008, and is funded by family and friends... (read more)

January, 2011 - New York Times Style

Proper Cloth, a two-year-old shirt maker in Greenwich Village, creates a custom pattern for every customer and lets him choose from a multitude of collars, cuffs, pockets and more than 80 different fabrics, including six in white. And with a base price of $89, buying.... (read more)

November, 2010 - Crain's New York

Users of this mass-customization site can tap an online 3-D preview tool to compose and order their shirts. Customers can select from more than 100 design options, more than 60 shirt fabrics, four collar and three cuff styles, and four button... (read more)

October, 2010 - Fast Company

The insight of ProperCloth's Smart Sizes is that you don't actually need all the traditional nit-pickery of a smart tailor to deliver a smartly tailored shirt. "It's not necessary to get full body measurements to improve on size," Seph Skerritt, who launched... (read more)

September, 2010 - New York Tech Meetup

Proper Cloth was asked to present in front of a live audience of over 850 people at the New York Tech Meetup. Slightly ironic since it was also fashion week, but since Seph is a tech-geek at heart it made sense. Please excuse the cheesy gordon-gecko outfit... (watch the video)

June, 2010 - Hypebeast

There’s no doubt in my mind that NYC is one of the busiest, saviest cities in the world. I’m always meeting people at the top of their game in advertising, photography, art, music, business, real estate… you name it!... (read more)

June, 2010 - United Style

The website is nice and they practically overkill it with the closeup photos of the fabric, but hey, you have to know what you’re getting. I got in contact with owner Seph Skerritt to find out a little more about the company... (read more)

May, 2010 - Gear Patrol

It’s the little touches that we love so much about Proper Cloth. It also just happens to be how we like to stand out from the crowd. The Desert Island Shirt also comes with mother of pearl buttons, a button down collar, and one button barrel cuffs. ... (read more)

April, 2010 - Shiny Orb

It's super easy to design a custom shirt on their site. In five easy steps, you pick the fabric, the style, the size, and some personalization, and voila, you're done! Beyond the website, they have hundreds of fine fabrics to choose from and great customer service to ensure that your guys receive special shirts. ... (read more)

March, 2010 - Style Forum

I've tried several different online MTM in the past (MyTailor, Tailorstore, Giorgenti). Up until now, I've found Nialma to be the best in terms of fit and consistency and I've been a very loyal Nialma user (I've ordered something like 16 of their shirts). However, I thought I'd give Proper Cloth a try. Below are the results... (read more)

December, 2009 - Unik Apparel

Seph Skerritt is a 30-year old entrepreneur with a snarky sense of humor, a penchant for technology and a love for fine clothing. He combined his passions to create Proper Cloth, a slick web-based company that sells custom fitted dress shirts. With his abs of steel and blue, blue eyes you’ll also see.... (read more)

December, 2009 - Fox New York

No matter how you like your collars to stay or if you like your cuffs French, a Web site will fit you into a custom shirt. ProperCloth.com makes men's fitted shirts. Seph Skerritt, the founder, says it was a site born of his own needs.... (video)

November, 2009 - NBC New York

Ever the hipsters, the guys from Thrillist are here with another edition of their top picks. This week they're helping you look good!...
(video)

October, 2009 - Wired Magazine

ProperCloth offers handmade dress shirts to your exact measurements and design specifications, with voting enabled so that the crowd can surface the best designs. Founder Seph Skeritt, who was probably the best-dressed guy in the room, pointed out that by eliminating retail overhead, the company is able to offer customized bespoke clothing... (read more)

September, 2009 - Entrepreneur Magazine

TThat's exactly what happened for Proper Cloth, a year-old purveyor of custom-made dress shirts. After fielding numerous questions about fabrics and fit, owner Seph Skerritt started a blog with posts that answered the most common sartorial dilemmas. Eventually the blogs included videos as well... (read more)

May, 2009 - Thrillist, New York

From a Cali entrepreneur and a Brooks Brothers vet, NY-based Proper lets you meticulously design the perfect button-down for your taste and needs, then mails it to you so you don't have to throw on that mesh jersey just to pick it up. The four step process begins... (read more)

May 2009 - CNN Money

Recession buster: $90 custom shirts - Ryan Tseng, CEO of WiPower in Gainesville, Fla., was tickled with his first Proper Cloth purchase: a blue-striped shirt with pink collar accents. "It looks sweet," he says. "The fit is better than any other shirt I've owned, and... (read more)

May 2009 - Fortune Small Business

How can you avoid losing your shirt in this market? By paying less for it. Last fall Seph Skerritt, 28, began selling custom-tailored men's dress shirts online for $90 apiece through is startup Proper Cloth (propercloth.com). "I didn't expect the economy to tank in Sept... (read more)

April 2009 - Fifth Avenue Magazine of Naples

The Proper Cloth concept is simple. Give customers exactly the shirt style they want in exactly the size that fits them. Propercloth.com provides an online shirt design tool that is both intuitive and appealing. Users go through a process of selecting the... (read more)

March, 2009 - Financial Times

Today, Mr Skerritt is the founder of Proper Cloth, a New York-based e-commerce dress shirt company that allows shoppers to mix and match fabrics, using computer-generated tailoring for the right fit. Its early success largely derives from being one of a growing... (read more)

February, 2009 - Business Week - Technology

One by one, the entrepreneurs get up and describe their startups, ranging from Proper Cloth, an online retailer that sells custom shirts, to Unype, a service people use with Facebook and other social-networking sites to track their friends' geographic locations... (read more)

January, 2009 - Outside Innovation

Custom-tailor products from a set of constrained configuration options to meet specific dimensions or tolerances. Proper Cloth Lets Men Custom-Tailor Their Shirts. Proper Cloth is a recent start-up selling men's shirts that customers design and purchase online... (read more)

January, 2009 - Gear Patrol

Nothing, let me repeat that - nothing, makes you look better then clothing tailored specifically to your body. I have been searching for a great fitting men's dress shirt and I consistently run into the same problems. Like Goldie Locks (or Ben), the fit is either too small or t... (read more)

December, 2008 - Morphosis

Proper Cloth is a new clothing label offering high-end custom-tailored premium men's dress shirts at modern styles. This NYC-based company sources fabric in Italy and manufactures your shirt in the USA. What is interesting about Proper Cloth is the ability... (read more)

December 2008 - Style List

Featured in "5 Unique gifts he'll love": We know buying him clothes is an easy way out but not if you shop Proper Cloth. This site offers men the chance to design their very own custom dress shirt made of incredibly comfy Italian fabrics.... (read more)

November, 2008 - Mashable

This article is part of the Open Web Awards, an open, international contest for the best websites and services. Is fashion your passion? Think the web is the new black? Then we want your vote in the fashion category of the Open Web Awards! The top... (read more)

November, 2008 - Commercial Mix

What is interesting about Proper Cloth is the ability for the consumer to pick details, fabrics, contrast fabric, and styling for each order. This is like Nike ID for woven shirts. You can pick any pattern you want along with the thread count. We are impressed with the... (read more)

November, 2008 - Replicator

Seph had a great insight that we need better ways to talk about customization. In the case of shirts a number alone is largely arbitrary, but combined with a manufacturer's name you can get a better understanding of their offering. Seph has created a... (read more)

October, 2008 - Mass Customization and Open Innovation News

The main differentiator seems to be the really state-of-the art visualization and configuration toolkit, a job very well done! Look for the sliders and style advise! Also, the idea of reverse engineering you favorite brand shirt (like, your Brooks Brothers favorite) and... (read more)

October, 2008 - Diary of a Label Lover by A. Fashonista

Move over David Lance and Thomas Pink, there is a new company encroaching on your market share. His knowledge of design (he designed his own shirts at one time) and technology has forged what looks to be a prosperous business idea. The... (read more)

October, 2008 - Jeff Vyduna

There are so many dress shirts in my closet that fit *almost* right. Sleeve a little too short, wish it came without the pocket, either a little too tight (it only came in slim fit), or enough room for two Texans in the midsection. Proper Cloth is like easy self-tailoring (they... (read more)