Proper Cloth is in the news! Whether its for our innovation technology, or great shirts, people are talking about us. If YOU are in the press, you can download our press kit here.

July 31, 2009 - THE STYLE OBSERVER

I don't usually cover men's fashion, BUT this is too good! ... Even the most merciless females were sweet on him from the start. Still, if his company had been a bore we would have abandoned him quickly. It wasn't, and let's just say "he had us at hello"... (read more)

MAY 26, 2009 - THRILLIST NEW YORK

From a Cali entrepreneur and a Brooks Brothers vet, NY-based Proper lets you meticulously design the perfect button-down for your taste and needs, then mails it to you so you don't have to throw on that mesh jersey just to pick it up. The four step process begins... (read more)

MAY 2009 - CNN MONEY

Recession buster: $90 custom shirts - Ryan Tseng, CEO of WiPower in Gainesville, Fla., was tickled with his first Proper Cloth purchase: a blue-striped shirt with pink collar accents. "It looks sweet," he says. "The fit is better than any other shirt I've owned, and... (read more)

MAY 2009 - FORTUNE SMALL BUSINESS

How can you avoid losing your shirt in this market? By paying less for it. Last fall Seph Skerritt, 28, began selling custom-tailored men's dress shirts online for $90 apiece through is startup Proper Cloth (propercloth.com). "I didn't expect the economy to tank in Sept... (read more)

APRIL 2009 - Fifth Avenue Magazine of Naples

The Proper Cloth concept is simple. Give customers exactly the shirt style they want in exactly the size that fits them. Propercloth.com provides an online shirt design tool that is both intuitive and appealing. Users go through a process of selecting the... (read more)

MARCH 17, 2009 - Financial Times

Today, Mr Skerritt is the founder of Proper Cloth, a New York-based e-commerce dress shirt company that allows shoppers to mix and match fabrics, using computer-generated tailoring for the right fit. Its early success largely derives from being one of a growing... (read more)

FEBRUARY 4, 2009 - Business Week - Technology

One by one, the entrepreneurs get up and describe their startups, ranging from Proper Cloth, an online retailer that sells custom shirts, to Unype, a service people use with Facebook and other social-networking sites to track their friends' geographic locations... (read more)

JANUARY 20, 2009 - Outside Innovation

Custom-tailor products from a set of constrained configuration options to meet specific dimensions or tolerances. Proper Cloth Lets Men Custom-Tailor Their Shirts. Proper Cloth is a recent start-up selling men's shirts that customers design and purchase online... (read more)

JANUARY 21, 2009 - Gear Patrol

Nothing, let me repeat that - nothing, makes you look better then clothing tailored specifically to your body. I have been searching for a great fitting men’s dress shirt and I consistently run into the same problems. Like Goldie Locks (or Ben), the fit is either too small or t... (read more)

DECEMBER 8, 2008 - Morphosis

Proper Cloth is a new clothing label offering high-end custom-tailored premium men's dress shirts at modern styles. This NYC-based company sources fabric in Italy and manufactures your shirt in the USA. What is interesting about Proper Cloth is the ability... (read more)

DECEMBER 2008 - Style List

Featured in "5 Unique gifts he'll love": We know buying him clothes is an easy way out but not if you shop Proper Cloth. This site offers men the chance to design their very own custom dress shirt made of incredibly comfy Italian fabrics.... (read more)

NOVEMBER 29, 2008 - Mashable

This article is part of the Open Web Awards, an open, international contest for the best websites and services. Is fashion your passion? Think the web is the new black? Then we want your vote in the fashion category of the Open Web Awards! The top... (read more)

Commercial Mix - Life. Fashion. Thoughts.

What is interesting about Proper Cloth is the ability for the consumer to pick details, fabrics, contrast fabric, and styling for each order. This is like Nike ID for woven shirts. You can pick any pattern you want along with the thread count. We are impressed with the... (read more)

Replicator - Putting the Customer Back in Custom

Seph had a great insight that we need better ways to talk about customization. In the case of shirts a number alone is largely arbitrary, but combined with a manufacturer's name you can get a better understanding of their offering. Seph has created a... (read more)

Mass Customization and Open Innovation News

The main differentiator seems to be the really state-of-the art visualization and configuration toolkit, a job very well done! Look for the sliders and style advise! Also, the idea of reverse engineering you favorite brand shirt (like, your Brooks Brothers favorite) and... (read more)

Diary of a Label Lover by A. Fashonista

Move over David Lance and Thomas Pink, there is a new company encroaching on your market share. His knowledge of design (he designed his own shirts at one time) and technology has forged what looks to be a prosperous business idea. The... (read more)

Jeff Vyduna - Eng - Design - Course6 - Course15 - DJ - Gigs

There are so many dress shirts in my closet that fit *almost* right. Sleeve a little too short, wish it came without the pocket, either a little too tight (it only came in slim fit), or enough room for two Texans in the midsection. Proper Cloth is like easy self-tailoring (they... (read more)